UX/UI Design

Poty Hernández
—
Simplicity and design helping provide a seamless online shopping experience.

Poty Hernández is a fashion designer based in Buenos Aires, Argentina. Everything she designs has a strong artistic imprint that manages to escape the conventional and is aimed at sophisticated young women.

The website concept and design of her new online store was based on three main elements: simplicity of use, a powerful visual identity and a modern, elegant design.

"Our new website communicates the concepts we wanted to convey and the simplicity of use of the online store will no doubt help us increase sales."
Gerónimo Hernández. CMO